Did you know that Facebook has agreed to let a third party advertiser use your posted pictures without your permission? If that’s not cool with you, just update your settings like this:
Nothing to it!
No stranger to alternative ordering platforms, Pizza Hut already allows customers to order through its website, a widget on Facebook and via texting. It’s new iPhone app completes the digital picture by letting users build their own pizzas by scrolling, tapping and tilting their phones to choose a crust and toppings. They can also scroll and tap to choose their style and sauce for the chain’s new chicken wings. Read full article
Makes calls and pizza too.
Most likely, the answer is no. The home building industry has been one of the slowest to adopt using this now emerged media. But when 84 percent of homebuyers begin their property search online, builders need to be online as well. They can’t afford not to, it’s where their audience is now.
The home building industry is starting to catch on to Social Media but many do not know where to start. Carol Ruiz, principal, public relations for red rocket LA, participated in a Webinar put on by Big Builder magazine on how to best use Social Media in the home building space. Carol Flammer of mRelevance in Atlanta also participated, while Sarah Yaussi, editor of Big Builder Magazine, hosted.
Even if you aren’t in the home building industry, this Webinar is chock full of valuable advice for anyone to apply.
A recent Get to the Point post from Marketing Profs addresses the need to move beyond open and click rate data when presenting email campaign statistics to management.
“Very few executives give a hoot about opens and clicks,” says Stephanie Miller in a post at the Daily Fix blog. “In fact, very few marketers even look at their email system reports (I can’t make this stuff up!).”
The problem, she argues, is that these types of data cannot be directly connected to ROI; rather, they indicate behavior that leads to ROI. Important to you, perhaps, but not so much to the bottom-line-watchers. To grab your leadership team’s interest, Miller says, you’ll need to also show them metrics like these:
• Revenue per email campaign
• Revenue per subscriber (and subscriber segment)
• Conversion rate
• Unsubscribe rate
• Average order size
• New subscriber growth rate
“To improve performance,” Miller stresses, “[w]e need to see the data at the subscriber level, (or at least subscriber-segment level) and not just in aggregate.”
This means asking your email vendor or IT administrator for even better reporting. “Are you seeing trend reports?” she asks. “Are you seeing response and revenue linked? Are you seeing if email messages actually reach the inbox—by domain and campaign?”
The Po!nt: Dig deeper. Use metrics like these to give your company’s leadership the numbers they want to see—and stats they can understand.
Source: MarketingProfs. Read the full post here.
