From an early age, we’re taught that misspellings are a no-no. In school, they can lower your grade. In the professional world, they can mean missing out on an opportunity. But when it comes to your URL, you might want to consider registering one or several misspellings of your domain. Why? Because unlike your fifth grade English teacher, many of us are poor spellers.
Case in point: I have a friend who can’t spell his way out of a paper bag. One day he asked me to check his spelling on something and I came across the word “braw.” When I told him he spelled “bra” wrong, he replied, “Oh, did I leave off the ‘w’?”
He’s not the only one out there, which is why we need to anticipate how they might misspell our company names when doing a Google search.
For example, if your company is named Lemon Anchovies, we’ll assume your URL is LemonAnchovies.com. But you might also consider registering LemonAnchovees.com and maybe even LeminAnchovies.com. The cost of registering additional domains is little in comparison to the business potential of grabbing new customers. And really, just because they can’t spell, that doesn’t mean they can’t spend.