The highly popular show “Diners, Drive-Ins and Dives” on The Food Network shot an episode at our client TLofts today. This came from our continued use of food trucks that placemark TLofts, a new for-sale eco-friendly loft community, as a go-to destination. Host Guy Fieri was there, and his trademark red convertible Camaro drive-up shot perfectly framed TLofts behind him.
Tired of carrying around those cumbersome, wallet-busting gift cards? Target wants to ease your burden by allowing you to keep their gift card right in your smartphone. The big box retailer just announced that customers can now access their gift cards right from their smartphones by presenting the digital bar code to the cashier at time of checkout.
Clearly this is a big step forward in m-commerce (as in mobile commerce) and a likely look at the shape of things to come. “There’s been such rapid growth in m-commerce in the last two years,” Ben Rushlo, senior manager of Internet technologies at Keynote, based in San Mateo, Calif., told Marketing Daily.
Read Sara Mahoney’s article in Marketing Daily for more info.
