Archive for June, 2010

Social media and the over 50 crowd

Tuesday, June 15th, 2010

social-media-icons_group_01The younger generation isn’t the only group using Twitter, Facebook, YouTube and other social media platforms. According to a recent AARP survey, 27% of Americans age 50 and over say they use social media sites. Of those sites, Facebook is the most popular. Here’s a look at some of the findings as noted in the survey’s executive summary.

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For a more detailed look at the findings, the survey can be downloaded here, free of charge.

We walked the Walk

Tuesday, June 8th, 2010

IMG_4450On Saturday morning, June 5, our team participated in the 2010 Arthritis Walk at the Santa Monica Pier. The Walk is one of the Arthritis Foundation’s biggest fundraisers of the year. The money it generates helps serve those with arthritis, their families and funds research for a cure. In addition to providing pro-bono marketing services, team red rocket was proud to have raised over $2,000, thanks to the support of friends, colleagues and clients.

1 in 5 people suffer from the pain of arthritis. By the year 2030, 67 million people in the U.S., or 1 in 4 adults, will be living with arthritis.  *The Centers for Disease Control and Prevention (CDC)

Although the weather was pure June Gloom, the mood was anything but, with stilt walkers, live music, face painters, food and drink setting a festive tone. When it was time to walk the Walk, we hit the streets of Santa Monica, along with thousands of others, and completed a refreshing 3-mile route. It was a great experience and, once again, thanks to everyone who supported us!

Offend someone, please.

Wednesday, June 2nd, 2010

shockedYou can’t please all of the people all of the time. And even if you could, it’s probably not a very good idea.

Why? Because that’s how vanilla is made. And who pays attention to vanilla?

No knock against vanilla (unless it’s in candles), but great marketing does not start with a strategy position that reads, “I hope every single person likes it”. Great marketing, and I’m talking about the kind that gets results, not just awards, is provocative. It challenges people to think differently about something.

Not everyone is going to like that. But you have to ask yourself, who are you trying to impress, everyone or your target? Then the question becomes, will this offend my target? If so, perhaps you should rethink the creative. Otherwise, go bold and don’t worry about ruffling a few feathers.