My partner, Jackie, and I are members of the Arthritis Foundation’s Advisory Board, and have been providing marketing support to the organization for years. Recently we were given a wonderful opportunity to create a radio and television campaign promoting the AF’s warm water exercise classes. These classes have been proven to reduce pain in many arthritis sufferers and, therefore, improve their quality of life.
For the TV spots, we enlisted Susan and Judi, two real life arthritis sufferers to tell their stories. Prior to taking the warm water classes, both women were bedridden. Once they began taking the classes, they began to reclaim their mobility and their lives.
Here are Susan and Judi’s stories, in their own words.