On Saturday morning, June 5, our team participated in the 2010 Arthritis Walk at the Santa Monica Pier. The Walk is one of the Arthritis Foundation’s biggest fundraisers of the year. The money it generates helps serve those with arthritis, their families and funds research for a cure. In addition to providing pro-bono marketing services, team red rocket was proud to have raised over $2,000, thanks to the support of friends, colleagues and clients.
1 in 5 people suffer from the pain of arthritis. By the year 2030, 67 million people in the U.S., or 1 in 4 adults, will be living with arthritis. *The Centers for Disease Control and Prevention (CDC)
Although the weather was pure June Gloom, the mood was anything but, with stilt walkers, live music, face painters, food and drink setting a festive tone. When it was time to walk the Walk, we hit the streets of Santa Monica, along with thousands of others, and completed a refreshing 3-mile route. It was a great experience and, once again, thanks to everyone who supported us!
With the debut of Apple’s iPad this month, the digital book reading experience comes a bit closer to that of reading an actual printed volume. Whereas devices such as the popular Kindle present pages in black and white, the iPad displays realistic representations of actual pages that even turn as if they were made of paper.
Click here to read the Los Angeles Times’ in-depth comparison of the iPad versus the Kindle.
The highly popular show “Diners, Drive-Ins and Dives” on The Food Network shot an episode at our client TLofts today. This came from our continued use of food trucks that placemark TLofts, a new for-sale eco-friendly loft community, as a go-to destination. Host Guy Fieri was there, and his trademark red convertible Camaro drive-up shot perfectly framed TLofts behind him.
If you live in California, this will come as no surprise; there is an overpopulation of Chihuahuas here.
Concerned that our sunny streets will soon be overrun with unruly gangs of these little critters, Virgin America has partnered with the San Francisco Animal Care and Control to transport the homeless dogs to New York where the demand for the dogs is high. Once in New York, the Chihuahuas will be under the care of American Society for the Prevention of Cruelty to Animals employees, who will work to find adoptive homes for the micro-mutts.
The food trucks are taking over LA and we love it! Especially since we’ve partnered with many of them to bring traffic, prospects and PR to our client’s TLofts development in WestLA. The trucks stop by TLofts Monday-Friday, so come out and sample some of this gourmet street food. This link will take you to the weekly schedule.
For a primer on all the great truck food, check out this video from the folks at WunderBlog covering their recent truck tasting tour. Their first stop is at TLofts.
Several months ago we posted about a new Pizza Hut iPhone app that let people order their pizza and play a pizza delivery inspired game right on their phone. According to a recent article in Mashable, the pizza maker has generated incremental sales of more than $1 million dollars since the app’s introduction. The app’s success has surprised many, including Pizza Hut’s own senior director of digital marketing, Bernard Acoca.
“We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app. iPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us.”
In addition to bringing in added revenue, the app has also earned one of the highest distinctions available; it’s been featured in an iPhone TV ad. Click here for the full story.
Nellie couldn’t decide what to wear for Halloween. Then, after watching Shogun, the Last Samurai, and Godzilla vs. the Smog Monster, it just kind of clicked into place.
Oh sure, anyone can implement an effective email marketing campaign that offers great ROI. But what if you’re looking to tank your email campaign? Not so easy, is it? Don’t worry, Andrew Kordek from Deliverability.com has outlined nine basic steps guaranteed to sink your campaign. In a nutshell:
Boast to your subscribers about your prowess in email marketing. And do it often. They really care about this.
Forget about what your subscribers want; you’re in this to generate revenue. So, be sure to send them an email everyday and eventually they’re bound to buy something. Or opt out.
Remember, you’re not really sending emails or communications, your sending “blasts” and all that the name implies. Get those subscribers in your sights and blast and blast away.
You know all those white papers, articles and blogs that cover email marketing best practices? Print them out and turn them into paper airplanes. C’mon, no one knows better than you anyway.
People signed up for your email so they must obviously want it. They crave it. That said, don’t spend too much time thinking about what you send, they’ll be happy to get anything. They’re so needy.
Don’t waste money on an email expert to run your program since any bozo can do the job. No bozos around? Grab someone from the mail room; they’re experts with the mail, right?
Choose an email service provider based on the following criteria: A) they can send email, and B) they are the cheapest ones around. Don’t be bothered with trivial things like does their user interface and service support suck.
Never grow your list organically when you can buy a list with 4 million opt-in names for just $99. Hey, who doesn’t love a bargain?
And finally, be sure to let your CMO or president tell you how to run the show. Just because he or she does not fully understand what you do, that’s no reason to think they can’t do it better.
Scully joins the red rocket LA team as our new supervisor in charge of raw hide and squeaky toys. At his former company, he developed several effective programs for tail chasing, shoe chewing and anti-cat strategies. We’re all very excited to have him and look forward to petting him often.
On Saturday morning, June 5, our team participated in the 2010 Arthritis Walk at the Santa Monica Pier. The Walk is one of the Arthritis Foundation’s biggest fundraisers of the year. The money it generates helps serve those with arthritis, their families and funds research for a cure. In addition to providing pro-bono marketing services, team red rocket was proud to have raised over $2,000, thanks to the support of friends, colleagues and clients.
With the debut of Apple’s iPad this month, the digital book reading experience comes a bit closer to that of reading an actual printed volume. Whereas devices such as the popular Kindle present pages in black and white, the iPad displays realistic representations of actual pages that even turn as if they were made of paper.
Several months ago we 
Nellie couldn’t decide what to wear for Halloween. Then, after watching Shogun, the Last Samurai, and Godzilla vs. the Smog Monster, it just kind of clicked into place.
