Today, increasingly more companies are discovering the value of publishing white papers. These informative pieces can help corporations build a reputation as an expert in a particular field, thereby making them more attractive to potential clients and customers.
At red rocket LA, we understand the power of a properly written white paper, and have compiled a few tips for crafting a paper that will shine a spotlight on your company’s superior insight and experience.
Choose the color of your white paper.
While stuffy, buttoned-up corporate types usually opt for a plain old Arctic White white paper, we recommend choosing a shade that highlights your unique perspective. Here are a few examples.
Natural White, with it’s rich, creamy color is an ideal option. And, as its name implies, it’s hormone and antibiotic free.
Ecruwhite is a warm white with a hint of cream. It’s big with tech companies looking to convey their “soft and fuzzy” side.
Chantilly Lace White will give your white paper a sassy tone and is a popular choice among small start-ups and interior design firms.
Use big words that will simultaneously obfuscate and impress people, and place them in sentences so labyrinthine that by the time the reader gets to the end, they’ve lost the point you were trying to make and will assume it went over their heads, which means the author must be really, really smart.
Site sources that people will be too ashamed to admit they’re unfamiliar with.
It’s not what you know, it’s who you source. Really, who’s going to question a connection between childhood obesity and that phantom static that sometimes comes out of your radio when the cell phone gets too close if the findings you’re reporting are sourced to The New Center for Pediatric Nutrition and Mobile Communication Gadgetry. Notice how we’ve adroitly made use of Tip 2.
By following these simple guidelines, you’ll be on the road to writing white papers that clients, prospects and thought leaders will be talking about for years to come.