Today, increasingly more companies are discovering the value of publishing white papers. These informative pieces can help corporations build a reputation as an expert in a particular field, thereby making them more attractive to potential clients and customers.
At red rocket LA, we understand the power of a properly written white paper, and have compiled a few tips for crafting a paper that will shine a spotlight on your company’s superior insight and experience.
Tip 1
Choose the color of your white paper.
While stuffy, buttoned-up corporate types usually opt for a plain old Arctic White white paper, we recommend choosing a shade that highlights your unique perspective. Here are a few examples.
Natural White, with it’s rich, creamy color is an ideal option. And, as its name implies, it’s hormone and antibiotic free.
Ecruwhite is a warm white with a hint of cream. It’s big with tech companies looking to convey their “soft and fuzzy” side.
Chantilly Lace White will give your white paper a sassy tone and is a popular choice among small start-ups and interior design firms.
Tip 2
Use big words that will simultaneously obfuscate and impress people, and place them in sentences so labyrinthine that by the time the reader gets to the end, they’ve lost the point you were trying to make and will assume it went over their heads, which means the author must be really, really smart.
Enough said.
Tip 3
Site sources that people will be too ashamed to admit they’re unfamiliar with.
It’s not what you know, it’s who you source. Really, who’s going to question a connection between childhood obesity and that phantom static that sometimes comes out of your radio when the cell phone gets too close if the findings you’re reporting are sourced to The New Center for Pediatric Nutrition and Mobile Communication Gadgetry. Notice how we’ve adroitly made use of Tip 2.
By following these simple guidelines, you’ll be on the road to writing white papers that clients, prospects and thought leaders will be talking about for years to come.
To honor each person flying Jet Blue on April 21, the airline will plant 83,000 trees in North and Northwest Haiti through August. The trees will help to rebuild areas damaged by the 2010 earthquake. In concert with the Jet Blue program, volunteers in New York will plant 100 trees in Long Island City, Queens. 
Target will celebrate Earth Day by giving out 1.5 million reusable shopping bags to customers. The bags feature the words, “Fill. Refill. Repeat” around the company’s bull’s eye logo.
Bring in an empty skin-care cosmetics bottle to any Origins store with 
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According to the Beatles, you “Can’t buy me love”. But companies are finding that you can buy “likes”. At least on Facebook.
I realized that over the past couple months, I’d been receiving similar emails with increased frequency.
Excuse the bawdy reference, but it does the job. It gets attention while using the fewest characters possible. Which is the approach to take with email subject lines. A no-brainer? Perhaps. But if you look at your own in-box, whether it’s on Outlook, Mail, Gmail, Hotmail or Yahoo! Mail, you’ll quickly see how some subject lines render more completely than others. Some will manage to get the whole message across while others get truncated, leaving off critical pieces of information. This can be due to the email client/provider, in which subject line character limits may range between 40-50 characters. Or it can be due to the the size of the user’s screen.
