Archive for the ‘red rocket LA’ Category

Smart new real estate marketing tool

Monday, April 12th, 2010

Picture 4Our friends over at Graphic Language have just debuted the beta version of NewHomeFeed.com. This powerful marketing tool is sure to be a hit with new-home builders and the marketing companies that support them because it streamlines the entire process of uploading, updating and managing new home listings.

In the past, a home builder that wanted to promote one of its communities or homes on 10 different listing websites would have to input then upload the same information 10 separate times. With NewHomeFeed.com, the information gets input once then sent out to the selected websites simultaneously. Updating listing information is just as easy. NewHomeFeed.com users make the change once, then with the click of a button that change goes out to all the sites that listing is on.

NewHomeFeed.com also features powerful reporting tools that compare site-by-site performance, allowing you to evaluate and optimize your online media dollars.

Currently the beta version is free. Home builders interested in registering for a free trial can do so at NewHomeFeed.com. The next enrollment for approved beta trial users begins May 1, 2010. Check it out, and tell them red rocket LA sent you.

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Lesson #178 on good exposure for clients

Thursday, February 11th, 2010

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The highly popular show “Diners, Drive-Ins and Dives” on The Food Network shot an episode at our client TLofts today.  This came from our continued use of food trucks that placemark TLofts, a new for-sale eco-friendly loft community, as a go-to destination.  Host Guy Fieri was there, and his trademark red convertible Camaro drive-up shot perfectly framed TLofts behind him.

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Posted in Fun, General, Marketing/Advertising, Public Relations, red rocket LA | No Comments »

Estee Lauder offering free makeover and headshot for social media profile

Wednesday, October 7th, 2009

imagesYou’re not really going to use that old vacation photo for your Facebook profile, are you? Estee Lauder has a better proposition.  Beginning October 16, the cosmetics company will offer free makeovers and photo shoots at select department store cosmetics counters to produce head shots women can use for their online profiles. The promotion will also include a giveaway of a 10-day supply of foundation.

This event runs counter to the cosmetic industry’s “gift with purchase” promotions, but the executives at Estee Lauder are viewing this as a way to bring a more contemporary image to the brand and perhaps attract a younger buyer as well. And, since the photos will have an Estee Lauder logo in the background, the company can likely expect to increase its brand presence on Facebook and other social sites.

Read more

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FTC wants more transparency from advertisers and bloggers

Monday, October 5th, 2009

federal-trade-commission-ftc-logo_jpgThe Federal Trade Commission (FTC)  has recently announced two new requirments that will impact both advertisers and bloggers.

Testimonials

According to Mary Engle, associate director of ad practices at the commission, the FTC is changing its guidelines on endorsement so that advertisers will no longer be able  to use statements like “Results may vary” as a way to justify claims that are counter to the norm of a product or services’ expected performance.

David Vladeck,  head of the FTC’s Bureau of Consumer Protection, said, “Disclaimers of guidelines are not working. Misuse has been especially prevalent in weight-loss products.

“In the FTC’s review of 300 ads, two-thirds used consumer testimonials. Few showed realistic claims, and disclosures of atypical results were flashed too quickly to read. ‘Results may vary’ does not adequately inform consumers that claims are outliers or extreme cases. They do not disclose results consumers should realistically expect. That is the main problem.”

The changes to the guidelines will take affect this year.

Bloggers

The Associate Press reports that under new guidelines approved the by the FTC,  bloggers will now be required to disclose any gifts or payments they receive for reviewing a company’s product. The penaly for noncompliance is a fine of up to $11,000 per violation.

Posted in Blogging, Business, Marketing/Advertising, News, Social Media, red rocket LA | No Comments »