RRLA » Estee Lauder http://blog.redrocketla.com Fri, 03 Feb 2012 21:06:07 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Estee Lauder offering free makeover and headshot for social media profile http://blog.redrocketla.com/2009/10/07/estee-lauder-offering-free-makeover-and-headshot-for-social-media-profile/ http://blog.redrocketla.com/2009/10/07/estee-lauder-offering-free-makeover-and-headshot-for-social-media-profile/#comments Wed, 07 Oct 2009 22:36:42 +0000 Scott Posner http://blog.redrocketla.com/?p=228 imagesYou’re not really going to use that old vacation photo for your Facebook profile, are you? Estee Lauder has a better proposition.  Beginning October 16, the cosmetics company will offer free makeovers and photo shoots at select department store cosmetics counters to produce head shots women can use for their online profiles. The promotion will also include a giveaway of a 10-day supply of foundation.

This event runs counter to the cosmetic industry’s “gift with purchase” promotions, but the executives at Estee Lauder are viewing this as a way to bring a more contemporary image to the brand and perhaps attract a younger buyer as well. And, since the photos will have an Estee Lauder logo in the background, the company can likely expect to increase its brand presence on Facebook and other social sites.

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