Most likely, the answer is no. The home building industry has been one of the slowest to adopt using this now emerged media. But when 84 percent of homebuyers begin their property search online, builders need to be online as well. They can’t afford not to, it’s where their audience is now.
The home building industry is starting to catch on to Social Media but many do not know where to start. Carol Ruiz, principal, public relations for red rocket LA, participated in a Webinar put on by Big Builder magazine on how to best use Social Media in the home building space. Carol Flammer of mRelevance in Atlanta also participated, while Sarah Yaussi, editor of Big Builder Magazine, hosted.
Even if you aren’t in the home building industry, this Webinar is chock full of valuable advice for anyone to apply.