RRLA » iPhone http://blog.redrocketla.com Fri, 03 Feb 2012 21:06:07 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 Verizon to take “all you can eat” data plans off the menu http://blog.redrocketla.com/2011/05/20/verizon-to-take-all-you-can-eat-data-plans-off-the-menu/ http://blog.redrocketla.com/2011/05/20/verizon-to-take-all-you-can-eat-data-plans-off-the-menu/#comments Fri, 20 May 2011 18:06:36 +0000 Scott Posner http://blog.redrocketla.com/?p=548 iphoneAccording to a Reuters report, Verizon Wireless will be revamping its data plan offerings this summer and will get rid of unlimited data plans for its smart phone users. The announcement was made by Chief Financial Officer Fran Shammo at this week’s  Global Technology Summit in San Francisco. The change is similar the one AT&T enacted last June when it  announced  it would no longer offer unlimited data plans.

Any guesses what led to the change? Hmmm, could it be heavy iPhone usage?

Even though Verizon claimed to have a handle on the impending data demand in advance of releasing its iPhone, the reality has clearly proven to be more of a challenge. Like AT&T, Verizon will begin offering tiered pricing for its data users that better reflect their online consumption.

On a positive note, the company also announced that it is considering offering family data plans, similar to the carrier’s family voice plans.

“We had individual minutes for individual users. Then we eventually got to what we call family share where everyone in the family shares the same minutes,” Shammo said.

“I think it’s safe to assume that at some point you are going to have mega-plans (for data) and people are going to share that mega-plan based on the number of devices within their family. That’s just a logical progression,” he said.

No further details on a family data plan were provided.

]]> http://blog.redrocketla.com/2011/05/20/verizon-to-take-all-you-can-eat-data-plans-off-the-menu/feed/ 0 Pizza Hut rakes in the dough with iPhone app http://blog.redrocketla.com/2009/11/03/pizza-hut-rakes-in-the-dough-with-iphone-app/ http://blog.redrocketla.com/2009/11/03/pizza-hut-rakes-in-the-dough-with-iphone-app/#comments Wed, 04 Nov 2009 00:20:19 +0000 Scott Posner http://blog.redrocketla.com/?p=253 Drag & drop your toppingsSeveral months ago we posted about a new Pizza Hut iPhone app that let people order their pizza and play a pizza delivery inspired game right on their phone. According to a recent article in Mashable, the pizza maker has generated incremental sales of more than $1 million dollars since the app’s introduction. The app’s success has surprised many, including Pizza Hut’s own senior director of digital marketing, Bernard Acoca.

“We always saw a steady level of growth with our mobile business via our WAP site, but to be candid it wasn’t the explosive level of growth we’ve seen with the iPhone app. iPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us.”

In addition to bringing in added revenue, the app has also earned one of the highest distinctions available; it’s been featured in an iPhone TV ad.

Click here for the full story.

]]> http://blog.redrocketla.com/2009/11/03/pizza-hut-rakes-in-the-dough-with-iphone-app/feed/ 0