Posts Tagged ‘Jackie Moss’

Glamping – the glamorous new trend in camping

Wednesday, September 26th, 2012

Luxury tent by Exlcusive Tents

So your partner is the outdoorsy type, and, while you don’t mind a romantic evening gazing at the stars, you prefer a firm mattress to rolling around on the terra firma. You are the perfect candidate to experience a new hotel trend called Glamping or Glamour Camping. From Santa Barbara to New Mexico to the Serengeti, luxury style camping draws those of us who appreciate the outdoors but prefer creature comforts.

Your shelter from the elements in glamping comes in many shapes and sizes including tent cabins, safari tents, yurts, motor homes, tipis, tree houses even igloos. There is no end to the childhood (and adult) dreams that can be fulfilled.

I have long heard about luxury glamping in Africa, and we have seen examples from Hollywood in “Out of Africa” and  “The English Patient”. But you don’t have to go on a safari to have a unique experience communing with nature. Glamping can be found across this vast country of ours – in mountains, at the seashore, on lakes and rivers and even in the midst of Manhattan.

In Southern California, Bjorklund Ranch in Goleta, just outside of Santa Barbara, offers a sizable Tiki Yurt that will accommodate up to 5 with activities to please just about every outdoor enthusiast. For around $200 a night, you can wander through 10 acres of a working ranch, hike up to a waterfall with a 9 foot deep swimming hole or just hang out on the deck and watch the stars come out as the sun goes down.

Safari tent at El Capitan Canyon

Safari tent at El Capitan Canyon

I first heard of glamping at El Capitan Canyon, also in the Santa Barbara area. At around $300 per night, you can stay near the beach in Cedar cabins and safari tents outfitted with western-style furnishings and fine linens. You can opt for organized activities and relive your childhood summer camp experiences, or just hang out, relax, and enjoy the beach and the canyon. If cabin fever is an issue, it’s a short drive up to the Santa Ynez Valley for some premier wine tasting.

But what if you are just too much of an urbanite to give up the city lights? Hyatt 48 Lex in Manhattan has a suite glamping package for you. For $500 you can sleep comfortably on beds set up outside on the terrace high above the frenetic streets. You can opt for sleeping bags to create an authentic camping ambiance or just snuggle into crisp hotel linens. Forget the world below, lay back and relax with snacks and wine and gaze at the high rises all around you.

AKA Central park

AKA Central Park

If you want to know how the really wealthy glamp, take a look at AKA Central Park. For  just under $2,000/night you can lounge on a plush queen size bed on the 1,000 square foot wraparound terrace of the 17th floor penthouse suite. And who wouldn’t pay the price when you consider that it comes with gourmet s’mores and AKA’s signature vodka.

Glamping is big, and the bigger it gets, the more creative it has become. Check out this ABC News slideshow and see if there isn’t something that piques your interest for your next getaway. The possibilities are endless. And luxurious.

Terrific Hotel Trends

Monday, July 16th, 2012

hotel_doormanSavvy travelers are challenging hoteliers to not only keep up with the trends, but to develop their own new ideas in hotel amenities. We previously touched on hotel lobbies becoming social gathering spots for guests and locals alike, but beyond that trend, hotels are using some pretty creative ideas to serve their customers.

Check-In Kiosks

My favorite is the paperless check-in. Kiosks are popping up in hotel lobbies much like in airline terminals. Guests can check themselves in and go directly to the room. Some hotels, like the New York Andaz Wall Street, have a personal concierge who will greet you at the door with an iPad and, while walking you to your room, process a payment and produce a room key.

iPads are also being used to provide self-guided walking tours of the neighborhood. At The Peninsula Hotel in Tokyo, a guest can browse the Imperial Gardens or the hotel’s extensive art collection with a complimentary iPad.

If one prefers an art tour with a live person, The Hazelton Hotel in Toronto offers tours of its contemporary art collection guided by artist Sam Mogelonsky.

Beyond Wi-Fi

Guests have come to expect complimentary in-room Wi-Fi. For high level business travelers, according to a recent study by LMA Communications, that segment rates hi-speed internet access as the most important factor in selecting a hotel beyond a good night’s sleep. Trend-setting hotels are now exceeding that bare minimum of technology to enable guests to connect their laptops and MP3 players to the in-room flat screen TV.

And if a guest is out and about and wants to find a restaurant or tickets to a show, a digital concierge can be readily available via text to make reservations or reserve tickets.

Pack light – Stay fit

Keeping up an exercise program is challenging on the road. Many times I’ve packed my workout gear only to unpack it because it was crowding the suitcase. Now, Westin Hotels will provide guests with everything they need for working out, including shoes, shorts, shirts, sports bras and socks. And, yes, there is a disposable in-sole.

6889beehiveA matter of taste

At high end and boutique properties, the foodie trend of eating local has taken hold. Hotels are hiring chefs who are growing their own herbs and even keeping their own beehives. The W in San Francisco has installed hives on the rooftop that will supply honey for use in their restaurant.

If you have been travelling lately, I would be interested in hearing about any terrific new hotel trends you have experienced.

Hanging out in hotel lobbies

Thursday, April 26th, 2012

How can a boutique hotel create a unique brand for itself? Think hotel lobby. That’s what hoteliers big and small are doing. Once a place to welcome guests and usher them up to their rooms, lobbies are becoming a social center where freelancers and business people are spending time on Wi-Fi, drinking cappuccinos and sampling foodie delights such as tapas, calamari and sweet potato fries.

SATRIHT_Home2_Suites_by_Hilton_San_Antonio_Downtown-Riverwalk_TX_home_right

And not only are paying guests welcome to lounge in the lobby, hotels are welcoming the general public to sit and stay awhile. This new take on lobbies is becoming a viable revenue stream for hotels as lingering guests tend to purchase food and beverages while working or socializing.

Why go to a hotel lobby instead of hanging out at Starbuck’s? Hoteliers are offering more of an upscale ambience. The lighting is brighter; bathrooms are nicer. There’s a choice of coffee or liquor. In New York, it is said that the lobby of choice for freelancers is the Ace Hotel, sometimes so crowded that management has had to set aside an area reserved for paying guests. The Sir Francis Drake in San Francisco has always been abuzz with tourists, but the open door policy was not nearly as welcoming as it is now. Hilton’s new Home2 Suites has realized the wisdom of encouraging guests to get out of their rooms and come down to the lobby to feel more at home with brightly colored furniture, big screen TVs and free Wi-Fi.

The Andaz in Los Angeles offers free computers for those who come without and tables for those who bring their laptops. Additional outlets for powering laptops and mobile devices make it convenient for guests to work efficiently.

With an appealing décor and services to offer, a hotel lobby can become a destination. It’s the first impression people have as they walk in the door, and with a hub of activity, the guest perception will be of a vibrant and interesting place to stay. When the coffee’s on and the welcome mat is out, the word will spread.

red rocket LA launches new TV campaign for the Arthritis Foundation

Thursday, March 8th, 2012

My partner, Jackie, and I are members of the Arthritis Foundation’s Advisory Board,  and have been providing marketing support to the organization for years. Recently we were given a wonderful opportunity to create a radio and television campaign promoting the AF’s warm water exercise classes. These classes have been proven to reduce pain in many arthritis sufferers and, therefore, improve their quality of life.

For the TV spots, we enlisted Susan and Judi, two real life arthritis sufferers to tell their stories. Prior to taking the warm water classes, both women were bedridden. Once they began taking the classes, they began to reclaim their mobility and their lives.

Many thanks to Steve Tobenkin of LeTo Entertainment and Andrew Peterson for dedicating so much time and effort to the campaign.

Here are Susan and Judi’s stories, in their own words.

SUSAN’S STORY

JUDI’S STORY

Pinterest-ed?

Tuesday, February 14th, 2012
Pinterest Board

Pinterest Board

What do you know about Pinterest, the fastest growing social trending site that recently reached over 10 million monthly users? Pinterest is now considered to be one of the top 10 social networks in the world with the main user group being females between the ages of 25 and 44.

Pinterest is a free website by invitation only. You can request an invitation from Pinterest or be invited through Facebook, Twitter or via email by someone you know who is already a member.

Pinterest is really about you. You are sharing things that reflect your personality, things that appeal to you. And it’s a way to connect to others who are interested in the same things.

Pinterest changes the way visual content is being delivered. Instead of tweeting it or liking it, you can pin-it. With their “Pin It” tool, Pinterest will allow you to grab any image from the web and pin it to boards you categorize according to your interests. Not only are you keeping an organized record of your searches, but you are sharing with everyone in the Pinterest community.

One of our co-workers recently pinned several recipes she intends to make at some time in the future. Within an hour, no less than 20 people were “following” her. Followers can view your boards, and they can re-pin entries on to their own boards. They can also comment on your pins. You can see how quickly these pinnings can go viral.

Many reviewers mention that Pinterest is very Etsy-like in part because early on, the content has been focused on crafts, fashion, decorating; but there is a much broader spectrum of categories that span just about anything you can think of – from motorcycles to Michelin to Mariachi Bands.

Pinterest is also a great way to showcase your business or products. You can create a board with photos of your products. Your description identifies the source which includes a link to your website. When your board is viewed or when an image is re-pinned, it provides a direct link to your website where consumers can view and purchase any of your products.

And just a reminder that the photos on your website need to be posted in a format that makes them easy to pin.

You will be hearing a lot more about Pinterest as marketers find ways to use this powerful and popular site to enhance their programs and promote their client’s products. Or maybe you will just find out more about your friends and what things interest them.

“And just how many friends do you have?” Not as many as Starbucks.

Thursday, July 15th, 2010

friendsIf Starbucks was an annoying guy in your high school, it/he would be probably asking this question just to brag about how popular he/it had become. So how popular is it? Starbucks now claims over 10 million fans on Facebook.

I don’t know about you, but with just over 150 friends on my own Facebook page, I’m getting more Farmville, Mafia Wars and Bejewelled Blitz updates than I can handle or care about. With 10 million fans, I can’t imagine what Starbucks is going through.

Truly, though, a fan base that large is a testament to Starbucks’ social media savvy. By promoting special offers, coupons, discounts and more on Facebook, the company keeps its customers engaged with its online content and in-store products.

Starbucks’ success with emphasizing product promotions on Facebook seems to validate the results of a Razorfish study last year that found that traditional direct marketing techniques like offering discounts and deals are the keys to building engagement on social networking sites rather counting on some deeper connection to a brand. Except from Online Media Daily, 7/15/10

For more  on Starbucks’ successful Facebook program, read the Online Media Daily article here.

Social media and the over 50 crowd

Tuesday, June 15th, 2010

social-media-icons_group_01The younger generation isn’t the only group using Twitter, Facebook, YouTube and other social media platforms. According to a recent AARP survey, 27% of Americans age 50 and over say they use social media sites. Of those sites, Facebook is the most popular. Here’s a look at some of the findings as noted in the survey’s executive summary.

Picture 44

Picture 45

Picture 46

For a more detailed look at the findings, the survey can be downloaded here, free of charge.

We walked the Walk

Tuesday, June 8th, 2010

IMG_4450On Saturday morning, June 5, our team participated in the 2010 Arthritis Walk at the Santa Monica Pier. The Walk is one of the Arthritis Foundation’s biggest fundraisers of the year. The money it generates helps serve those with arthritis, their families and funds research for a cure. In addition to providing pro-bono marketing services, team red rocket was proud to have raised over $2,000, thanks to the support of friends, colleagues and clients.

1 in 5 people suffer from the pain of arthritis. By the year 2030, 67 million people in the U.S., or 1 in 4 adults, will be living with arthritis.  *The Centers for Disease Control and Prevention (CDC)

Although the weather was pure June Gloom, the mood was anything but, with stilt walkers, live music, face painters, food and drink setting a festive tone. When it was time to walk the Walk, we hit the streets of Santa Monica, along with thousands of others, and completed a refreshing 3-mile route. It was a great experience and, once again, thanks to everyone who supported us!

Offend someone, please.

Wednesday, June 2nd, 2010

shockedYou can’t please all of the people all of the time. And even if you could, it’s probably not a very good idea.

Why? Because that’s how vanilla is made. And who pays attention to vanilla?

No knock against vanilla (unless it’s in candles), but great marketing does not start with a strategy position that reads, “I hope every single person likes it”. Great marketing, and I’m talking about the kind that gets results, not just awards, is provocative. It challenges people to think differently about something.

Not everyone is going to like that. But you have to ask yourself, who are you trying to impress, everyone or your target? Then the question becomes, will this offend my target? If so, perhaps you should rethink the creative. Otherwise, go bold and don’t worry about ruffling a few feathers.