If Starbucks was an annoying guy in your high school, it/he would be probably asking this question just to brag about how popular he/it had become. So how popular is it? Starbucks now claims over 10 million fans on Facebook.
I don’t know about you, but with just over 150 friends on my own Facebook page, I’m getting more Farmville, Mafia Wars and Bejewelled Blitz updates than I can handle or care about. With 10 million fans, I can’t imagine what Starbucks is going through.
Truly, though, a fan base that large is a testament to Starbucks’ social media savvy. By promoting special offers, coupons, discounts and more on Facebook, the company keeps its customers engaged with its online content and in-store products.
Starbucks’ success with emphasizing product promotions on Facebook seems to validate the results of a Razorfish study last year that found that traditional direct marketing techniques like offering discounts and deals are the keys to building engagement on social networking sites rather counting on some deeper connection to a brand. Except from Online Media Daily, 7/15/10
For more on Starbucks’ successful Facebook program, read the Online Media Daily article here.
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