Tired of carrying around those cumbersome, wallet-busting gift cards? Target wants to ease your burden by allowing you to keep their gift card right in your smartphone. The big box retailer just announced that customers can now  access their gift cards right from their smartphones by presenting the digital bar code to the cashier at time of checkout.

Clearly this is a big step forward in m-commerce (as in mobile commerce) and a likely look at the shape of things to come. “There’s been such rapid growth in m-commerce in the last two years,” Ben Rushlo, senior manager of Internet technologies at Keynote, based in San Mateo, Calif., told Marketing Daily.

Read Sara Mahoney’s article in Marketing Daily for more info.

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