Posts Tagged ‘optimization’

Long copy vs. short copy in online newsletters

Monday, August 10th, 2009
3d_newsletter

Image courtesy glennbeck.com

Do people scanĀ  online newsletters for quick bites of info that they can click on, or are they looking for more in-depth information? The answer is yes to both.

A recent Cynthia Edwards article in Email Insider explores the different types of information people expect from various newsletters. Read the article here.