No surprise here, as social media commands more marketing focus and funds, resources dedicated to direct mail are in decline. In a recent Email Insider post, Chad White discusses this shift and its many impacts.
The current recession has accelerated the shift to digital media and marketing. Recently, Borrell Associates predicted that advertising revenue from direct mail is expected to plunge 39% by 2013. Email was singled out as the key beneficiary of direct mail’s decline
Read the entire article here.