Any guesses what led to the change? Hmmm, could it be heavy iPhone usage?

Even though Verizon claimed to have a handle on the impending data demand in advance of releasing its iPhone, the reality has clearly proven to be more of a challenge. Like AT&T, Verizon will begin offering tiered pricing for its data users that better reflect their online consumption.

On a positive note, the company also announced that it is considering offering family data plans, similar to the carrier’s family voice plans.

“We had individual minutes for individual users. Then we eventually got to what we call family share where everyone in the family shares the same minutes,” Shammo said.

“I think it’s safe to assume that at some point you are going to have mega-plans (for data) and people are going to share that mega-plan based on the number of devices within their family. That’s just a logical progression,” he said.

No further details on a family data plan were provided.

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Tired of carrying around those cumbersome, wallet-busting gift cards? Target wants to ease your burden by allowing you to keep their gift card right in your smartphone. The big box retailer just announced that customers can now  access their gift cards right from their smartphones by presenting the digital bar code to the cashier at time of checkout.

Clearly this is a big step forward in m-commerce (as in mobile commerce) and a likely look at the shape of things to come. “There’s been such rapid growth in m-commerce in the last two years,” Ben Rushlo, senior manager of Internet technologies at Keynote, based in San Mateo, Calif., told Marketing Daily.

Read Sara Mahoney’s article in Marketing Daily for more info.

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